Martin Storey was born in Hull and raised on the family pig farm in the village of Beeford on the East Yorkshire coast. Martin was taught to knit as a small child by an inspirational primary school teacher who saw nothing unusual in teaching needlecrafts to boys and girls alike. Martin remembers his early school years with fondness, but his subsequent education at Grammar school proved a stark contrast with Martin struggling to find an outlet for his creative side.
After leaving school Martin was unsure of his career path so spent time helping out on the farm and had a short stint at a firm of auctioneers. It was whilst working with his father that Martin was influenced by an art student friend to take on and complete an Art Foundation course. Encouraged by his achievements Martin then went to study fashion at Middlesex University which allowed him to cultivate his interest in hand knitting once more. It was his time spent at Middlesex which became the true turning point for Martin. The design department was a hot bed of the most influential and creative minds of the 1980s and Martin mixed with the likes of fashion designers David Holler and Stevie Stewart – also known as Bodymap – as well as jewellers Dower and Hall.